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Frontline: The Persuaders
Media Format DVD
Distributor PBS (Direct)
Release Date 2005-02-22
Rating NR (Not Rated)
List Price $29.98
Director Rachel Dretzin Barak Goodman
Features Color
Features DVD-Video
Features NTSC
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Frontline examines the "persuasion industries" -- advertising and public relations. To cut through consumers' growing resistance to their pitches, marketers have developed new ways of integrating their messages into the fabric of our lives, using sophisticated market research techniques to better understand consumers and turning to the little-understood techniques of public relations to make sure their messages come from sources we trust.